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Wednesday, 01/17/2007 9:41:38 PM

Wednesday, January 17, 2007 9:41:38 PM

Post# of 202893
Eternal Image Promotes Nick Popravsky and Donna Shatter
NOVI, MI -- (MARKET WIRE) -- June 27, 2006 -- Eternal Image (PINKSHEETS: ETIM), the world's first manufacturer of caskets and urns featuring licensed images, today announced that it has promoted two key founding members of the company, Nick Popravsky and Donna Shatter.

According to EI President Clint Mytych, Popravsky was formally named Vice President, Sales and Marketing and Shatter assumed the title of Vice President, Operations.

"Nick, Donna and I have been together since the days when Eternal Image was an unformed idea, and they have both been instrumental in bringing the company to fruition," said Mytych. "As we get ready to launch our first products toward the end of 2006, it became important to add more structure to our management team and I am pleased to be able to acknowledge the importance of both of their roles."

Popravsky joined Eternal Image after working for many years in the car rental industry in various management positions. He was the co-founder of one of the largest car rental reservation consolidation operations in the United States. Previous to that he spent several years with General Electric in corporate relations. Early in his career he was based in Los Angeles working for The Los Angeles Daily News and MCA Corp. Popravsky currently resides in Michigan with his wife of 24 years and their two college-age children.

Shatter joined Eternal Image at its conception and has been instrumental in everything from raising capital to strategic operations planning. She comes from a long line of entrepreneurial business owners with experience primarily in administrative and finance duties. Her education has stressed the importance of ingenuity and entrepreneurship to achieve success in the multitude of challenges present in business today.

Prior to joining Eternal Image, Shatter served as a Board Member for a crisis pregnancy center and enjoyed a decade-long career as Brand Merchandiser with Totes-Isotoner. Shatter currently resides in southeast Michigan with her husband of 27 years and their children.

Eternal Image, based in the Detroit suburb of Novi, was established in 2002. The company expects to begin delivering its first funeral industry products late in 2006 and early 2007.


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