Basic Attention Token (BATUSD)

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Basic Attention Token Responds To A Problem Of The Future

There is nothing wrong with advertising as such. Where the problem lies is when Web giants come to monitor and analyze user behavior to deliver increasingly targeted and intrusive ads.

Is there a solution to this problem that is of increasing concern to more and more users? Yes, it is named Brave Browser, a new browser launched by Brendan Eich, the father of the JavaScript programming language, and its Basic Attention Token (BAT).



Behind the creation of the Basic Attention Token model, Brendan Eich wanted to highlight the following points:

Use of a web browser to control your ads.

Fair distribution of advertising revenues among advertisers, publishers and users.

Creation of a transparent and efficient digital advertising market.
Move from a quantitative to a qualitative advertising model: fewer ads but better quality ads.

Advertisers receive better data on their highlighted products.
A Blockchain-based payment system with the Basic Attention Token (BAT) at the centre of the system.

Prevention of the manipulation of the number of clicks by robots.
Avoid the misuse of users’ personal and mobile data by trackers when displaying advertisements.