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Re: jhalada post# 15709

Thursday, 10/23/2003 3:19:04 PM

Thursday, October 23, 2003 3:19:04 PM

Post# of 97586
Joe, I think L2 cache size is enough of a distinction between value line and mainstream.[...] I am not too crazy about artificial segmentation.


The lack of market segmentation is currently one of AMD´s major problems. INTEL has successfully positioned their Celeron processor against AMD´s mainstream XP line, resulting in artificially depressed ASP levels for AMD up to the point where Celeron is sold (currently 2.7, soon 2.8 Ghz). INTEL has exploited this weakness to the fullest by greatly accelerating their Celeron roadmap from earlier plans, without hurting their higher-end margins - this is the reason why they still get $170 for their 2.4 Ghz P4, while the AXP 2400+ only gets a mere $70. Celeron of course differs from their mainstream/high-end line in brand name (which opposed to Duron has established itself), cache size, FSB speed and lack of hyperthreading (and clock speed, now to a lesser extent). The speed difference is enormous, the segmentation is clear, and so is the pricing scheme. OEMs need this segmentation for their product positioning.

Compare that to AMD´s current line - it´s (basically) AXP all the way, with QS ratings from top to bottom, the cache size difference doesn´t segment anything here. However, it is vital for AMD to segment their market, and the plans I´ve seen for the K8 line look like the best bet out there, the segmentation is clear - OEMs appreciate it, and have asked for it (and so would I). Time will tell how well it works out.

The return (or continuation, depending on your viewpoint) of 533 Mhz P4´s is further proof of OEM´s desire to further segment their markets.

AMD´s line-up for 2004, with (now well established) AthlonXP (value), Athlon64 (mainstream) and Athlon 64 FX (high-end) with the well-known clear differentiations between them is exactly what AMD needs to protect their margins and offer OEMs what they need. And that´s ultimately what counts.

P.S.

As for the 4Gb limit someone was proposing - let me comment on that from an OEM perspective:

It would be impossible (and pointless) to market, customers wouldn´t understand nor care about it, and more than 1 GB (or slightly higher as time progresses) is just an illusion for the mainstream and value markets for the foreseeable future anyway.
It´s a bogus idea, as simple as that.

As for continuing AXP sales hurting AMD64 acceptance, I think the merit of this argument is limited at best. 64bit will remain a server/professional workstation/high-end play for a long time to come, and developers and AMD know that.















Keith

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