Bravada International Ltd (BRAV)

[Jammin1]

Thanks. So it seems like they get a lot of their traffic from people looking for black masks for some reason.

I searched around for the meaning of "Share of Voice". Seems like it's an old marketing stat from before online anything existed, meaning how much people are talking about you compared to your competitors. It can be used in different contexts, so in social media context, it's how much you're being mentioned in social media compared to your competition.

Calculating it also depends on who's considered your competition.

Not sure what it means in terms of search engine results. Would it be what % of click-throughs you get after that search is made?