Elite Pharmaceuticals Inc (ELTP)

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fanciful formulas and business school sophistry

To be clear, sophistry is defined as a subtle, tricky, superficially plausible, but generally fallacious method of reasoning.

It is business sophistication not sophistry when Elite or any other business uses such commonly understood business formulae (the Latin plural of formula) as ROI, IRR, ROA, ROAC, cash flow analysis, debt-to-asset ratios or profitability ratios to analyze their business.

The reason businesses use common metrics is elemental to how they assess their financial position on a true apples-to-apples basis. No creative accounting, just math. But, like all math, its application must be learned. Business professionals know this and they also know that other experienced, educated and knowledgeable business professionals - including analysts – will understand when they use such terms and that the math must comport with the formulae because they are, of course, the formulae.

Just as other professions have their own special but commonly understood linguistic terms, so does business. In neither case is it sophistry, it is sophistication. (Funny how the words start with the same seven letters but their meanings are so very different.) In this case, it is business sophistication and it is not so simple to understand sans the requisite education and experience. Saying it is not so, does not make it any less true. I know because I am one of the very few people with real big (Fortune 50 big) business experience, a doctorate in business and have taught (still teach) strategy for some very renowned B-Schools. That makes me a triple threat in the business world. Pretty rare. And that's a fact.