Keith,
If their ASPs rose while AMD's fell significantly, it looks great in comparison. Units rose as well. Possibly less than AMD's which AMD will be claiming as an accomplishment (likelyhood of increased unit market share). More meaningful dollar market share is down for AMD.
BTW, I have not read the report in detail, but the profit seems a little light, in light of good revenues, and prior divestment of some loss making divisions in previous quarter(s).
Joe