Wednesday, March 03, 2021 8:26:58 PM
Market segmentation
Craft and foreign beer on tap
• Domestically and internationally brewed
• Very high-prices – 13.8 Euro average per litre in bars*
• Typically served in 400-500 ml glass
• Consumed by urban, young, high-income consumers
• Mostly T1, then T2
• Many different beer types, though Ales prevail
• There are few options yet, more widely available beers are acquired and distributed by AB InBev
• Market is growing exponentially
• Consumed either with Western-style meals or stand-alone.
https://www.flandersinvestmentandtrade.com/export/sites/trade/files/attachments/Chinese%20market%20for%20import%20and%20craft%20beers%20opportunities.pdf
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