Apple Inc (AAPL)

[KCMW]

Market for high end phones ~ 5%...

Jobs said they are shooting for 1% global market share for the iPhone in 2008. I did not know what % of the market is high-end phones. From http://biz.yahoo.com/weekend/iphone_2.html

Toni Sacconaghi, an analyst at Sanford C. Bernstein, said cellphones priced above $300 account for only about 5% of the global market.

So, the static view is that Apple would need to take 20% of the high end market to reach 1%. Seems like a lot, but not impossible. I'm sure a lot of that 5% are business sales through corporate contracts - there might be a lot of inertia to get through to get that to change.

But, over the next year, Apple could certainly release more models. Maybe the high end phone market is growing faster than the overall market?

At any rate, I continue to see/hear comments on this phone that just don't look past this single product. The multi-touch interface, and OSX in a portable device open up new possibilities. I'm betting Steve has a plan, and that plan goes out past 2008.

-KCMW