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Wednesday, February 24, 2021 2:51:28 PM
Deep Sky Wireless began as lead advisor to AppSwarm (SWRM) in late September 2020. At that time, we recommended and helped develop their video conferencing platform service SwarmConnect, which is a browser-based video conferencing solution utilizing WebRTC for encrypted real-time communication.
Since December we have been integral is advising new features, and how to best target their service towards specific niche markets. We advised the client to focus on specific niche markets cause end of day you are not going to compete against Zoom (ZM) who dominates the consumer side of that industry.
There are customers, and then there are paying customers. Zoom will always control that ‘general customer market’ with their free service for users, but SwarmConenct should try to carve out its own market share in such niche industries as finance, law, and healthcare.
You only need to establish a couple of % points in any of these industries and SwarmConnect could quickly become an acquisition target for larger players looking to expand into these market segments.
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