Sunday, January 14, 2007 7:30:41 AM
kPod,
Wow! That's a lot to chew on! Since you didn't ask any questions, I can only "comment on your comments."
While I believe your logic is bullet-proof, I'm just not sure there are many companies at this stage of their development who give much more than a passing thought to how they want to build the brand and the sort of image they want to portray. Should they? IMO, absolutely!
This is essentially a 5-person operation whose views / goals are more on the pragmatic side of things: Developing their patent portfolio; Protecting and promoting their IP; Securing funding for ongoing operations; Staying on top of the financials and their filings with the SEC; Shareholder Relations; etc., etc.
While I truly view Mr. Robinson and Mr. Aisenbrey as visionaries and big pictures guys in many respects, it doesn't appear that "brand image" is at the top of their list of things to give a lot of thought to at this time. While it's highly preferable to focus on those things early on, I don't think the opportunity will pass us by as they move forward with taking EP to market.
Thanks for another exceptional post!
gktignol
Wow! That's a lot to chew on! Since you didn't ask any questions, I can only "comment on your comments."
While I believe your logic is bullet-proof, I'm just not sure there are many companies at this stage of their development who give much more than a passing thought to how they want to build the brand and the sort of image they want to portray. Should they? IMO, absolutely!
This is essentially a 5-person operation whose views / goals are more on the pragmatic side of things: Developing their patent portfolio; Protecting and promoting their IP; Securing funding for ongoing operations; Staying on top of the financials and their filings with the SEC; Shareholder Relations; etc., etc.
While I truly view Mr. Robinson and Mr. Aisenbrey as visionaries and big pictures guys in many respects, it doesn't appear that "brand image" is at the top of their list of things to give a lot of thought to at this time. While it's highly preferable to focus on those things early on, I don't think the opportunity will pass us by as they move forward with taking EP to market.
Thanks for another exceptional post!
gktignol
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