Altitude International Inc (ALTD)

[rubicon_jones]

Updated DD post from the weekend-

There seems to be a lot brewing at Altitude as my previous DD posts discussed.

It seems the new CEO is shaking the tree and getting some results. Over the weekend Professor Greg Whyte- a man of extensive credentials in the performance and hypoxia training has been active in discussing the importance of sports/education and training.

Professor Whyte has posted a letter he signed as well as a coalition of organizations of sports, health, academia, and entertainment groups wrote a letter to the Prime Minister regarding getting support during COVID.

Isn’t it interesting that Prof Whyte was just name to an expanded role in ALTD.

This letter got huge press coverage at the BBC and on social media-
1. Here is a link to the article- https://www.bbc.com/sport/56041244

2. Here is the link to Prof Whyte’s Twitter on it including the video of him being interviewed-

Following the @bbcnews coverage of our letter to The Prime Minister yesterday thanks to @danroan & @ThisisDavina , you can read the letter and see all of the fabulous people who supported here: https://t.co/xVbyXeM06s#ExerciseIsMedicine #Exercise #PhysicalActivity @_ukactive pic.twitter.com/Hs0Ja6yIee

— Greg Whyte OBE (@gpwhyte) February 13, 2021

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Through fitness and education they state….HMMMM sounds like the new ALTD

3. Meet Prof Greg Whyte- BBC article https://www.bbc.co.uk/mediacentre/mediapacks/usd/gregwhyte/

4. Here is his Wikipedia page- https://en.wikipedia.org/wiki/Greg_Whyte_(sportsman)

The guy promotes fitness, performance training, and education. No wonder new CEO Greg Breunich thought he was valuable. Under old management you never heard of this guy…..but he is a media machine. He trains all of these celebrity and reporters for charity events. You think a public company could use an expert in the field of fitness and training when they have Altitude Chambers and Sports Academies. You think Prof Whyte know the importance of hydration and pure water for athletes?

I am loving the transformation of this company.

Again, Social Media is starting to ramp up and many high-profile names are listed in tweets with ALTD. You have Greg Anthony in an expanded role. There seems to be a ground swell of support without the traditional stock promotion happening. This is a great thing.
You think these high-profile people are starting to work for their shares?

I also think that things are happening behind the scenes that could result in very effective program that they are working on. In building IMG Mr. Breunich was all about programs.

From IMG Academy Wikipedia page this bemouth started with the Bollettieri Tennis Academy in 1987. Look at the growth…..does it look familiar to what Mr. Breunich is building here?

https://en.wikipedia.org/wiki/IMG_Academy -

“ Nick Bollettieri founded the Nick Bollettieri Tennis Academy in 1978. Sports and entertainment company IMG purchased the academy in 1987.[1] IMG acquired the youth division of the David Leadbetter Golf Academy in 1993 and added programs for soccer and baseball in 1994. Hockey and basketball programs were added in 2000 and 2001, respectively, and by 2002 the IMG campus had expanded to 190 acres (0.77 km2).[2] The IMG Pendleton School was founded in 1999 as a co-educational, college preparatory school for athletic students. In 2012, the school changed its name to "IMG Academy".[7] It delivers both academics and athletics.”

This CEO knows how to implement programs.

I have upped my short term target substantially IMHO. The chart is a dream as well.