#7
CBD: THE DIFFERENCE MAKER
WCVC’s Background
The genesis behind offering CBD products to its customers in-store and via delivery is traced back to when one of the founders was diagnosed with Multiple Sclerosis diagnosis and prescribed painful therapies. After discovering CBDs and using them for several months while giving up the prescribed treatments, lesions and spots on the brain disappeared. To this day, he continues to use CBDs and is living a happy, pain-free life.
Thus, Illegal Brands’ CBD business was formed to provide great health benefits to the Company’s already health-driven restaurant concepts and its health-conscious customers. Clearly, since the use of CBD for personal health benefits hits close to home, Illegal Brands is not a situation of a company founded by opportunists seeking to sell CBD products. Much like the sustainability mission, leadership is committed to growing this healthy segment and offer CBD-infused products to a broad customer base, in conjunction with building out its restaurant line. In our view, this is a natural evolution and is positioned for great success as the happy customers are purchasing the CBD products on site and will do so via delivery and down the road, through other, retail outlets as well.
There may be no industries that are as dynamic or offer as much upside potential as the CBD industry. As has been widely publicized, the Brightfield Group projects the hemp-derived CBD market will reach $22 billion by 2024. The question is: What makes the CBD industry so special? Many of you are familiar with the basics but given that we tend to forget about the drivers, the characteristics, and the opportunities, we have provided this primer.
