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Re: vblack75 post# 8884

Friday, 02/05/2021 6:34:06 PM

Friday, February 05, 2021 6:34:06 PM

Post# of 21276
Renaming everything Starbuds is probably out of the question right now. Since there are Starbuds in other states which are not part of the deal, it doesn't make sense because they would want one USA trademark for all the states. Doing it by each state they are in, gets very expensive and unnecessary. If the federal government legalizes cannabis, then maybe that could be an option if they buy the other state's Starbuds.

I believe once these current Starbuds deals get done, I could see them changing their official company name to Schwazze and have all the entities be under the corporate name. It would create a one stop shop brand name and is original and be recognizable globally because it is unique.

Dye's old company Albertsons had 20 different brand name supermarkets under its corporate umbrella. It gets costly to do that but as Albertsons bought out some brands, it was easier to keep those regional names because customers had already established a relationship with the original entity.

Since cannabis is a relatively new business sector, it would be easy to make it one corporate brand name and get the public to identify with a unique catchy brand name.
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