Cisco Systems (CSCO)

[Not_Bill_Oneil]

I think this lawsuit...

only helps CSCO, in many ways, including a lot of free publicity for CSCO's iPhone technology and products thanks to AAPL.

Trademark protection / Intellectual Property is very important, not "silly" as Apple spokeswoman Natalie Kerris called Cisco's lawsuit.

AAPL's Kerris was also quoted: "We believe that Cisco's U.S. trademark registration is tenuous at best," she said. "Apple's the first company to use the iPhone name for a cell phone. And if Cisco wants to challenge us on it, we're very confident we will prevail."

I'm surprised CSCO isn't with L&W, or Knobe, etc (or other trademark specializing law firms out here in CA) but, Baker Botts in NY will earn a nice fee for this.

Here are some related links and very interesting opinions and commentary:

http://blogs.business2.com/beta/2007/01/cisco_sues_appl.html

http://blogs.cisco.com/news/2007/01/update_on_ciscos_iphone_tradem.html

http://newsroom.cisco.com/dlls/2007/corp_011007.html?sid=BAC-RelatedNews

http://biz.yahoo.com/seekingalpha/070111/23959_id.html?.v=1

http://www.salon.com/wire/ap/archive.html?wire=D8MJ5AV80.html