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Tuesday, February 02, 2021 8:57:15 AM
By: TheStreet | February 2, 2021
• Digital transformation should continue to drive many of the gains in the technology sector in the new year.
1. Salesforce CRM
I began recommending Salesforce (CRM) back in 2009. The $210 billion company is best known for its suite of cloud-based customer relationship management tools. For most large enterprises, CRM is a digital transformation jumping-off point. It helps them digitally manage customer service, sales leads, marketing and commerce all on one platform.
Salesforce operates a thriving ecosystem with third-party developers building custom software for specific applications. It is the best place for enterprises to dip their toe in a CRM marketplace.
In early December, the San Francisco, Calif.-based company announced the $27.5 billion acquisition of Slack (WORK), a maker of communication software. Salesforce shares promptly lost 18%. The same day, the company reported fiscal 2021 third-quarter sales of $5.4 billion, up 20% year-over-year. Managers predict full-year revenues should top $21 billion, up 23%. It’s rare investors get an opportunity to buy a great business on the cheap...
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