Baristas Coffee Company, Inc. (BCCI)

[tigerpac]

BCCI is one of those story stocks whose results never come close to the hype they create with their PR's. Case in point with Munchie Magic. The story sounds great. Expansion out of Washington into other states,,,one in OR, 1 in CA, 1 in AZ, 1 in IL, 1 in MA....

Yet the company has not disclosed any results for all of 2020. They essentially get a small sliver of the profit on the MM store sales...maybe 25-50 cents per transaction? I still believe that total gross sales per location is less than $1000 per month (with net sales being only $250 per month) with newer locations doing better at first than older locations. Accounting wise BCCI will be allowed to book the gross sales on a bag of chips , say $2.00 and have to record the cost they have negotiated with the convenience store, say $1.75 as cost of goods sold. Their net sales is really only 25 cents and then all the other costs get deducted from there.

Maybe Barry is trying to create the Dunkin Donuts strategy but at some point you have to disclose numbers. I don't think Barry wants to really do that. It would sink the story.