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Wednesday, January 27, 2021 9:53:33 PM
I think when they said "...established nearly 100 specialty stores across the country." they meant it.. haha
I don't think it relates to market research info on new malls opening up but rather emphasizing their quick expansion in the country.
Looking at https://www.china-briefing.com/news/franchise-china-guide/ about halfway down, they would have had an established plan when entering the Chinese market. I would go as far to say they had most of those 50 stores lined up before launching.
One needs to consider how long it took form starting the process to enter the Chinese market to the time they launched in 2019. They established a headquarters & a partnership in 2018 officially enter the Chinese market. I would take a guess that they started the process in 2016-17 when they had sponsorship deals and had the funds to do so.
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