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Friday, 01/22/2021 4:19:32 PM

Friday, January 22, 2021 4:19:32 PM

Post# of 1374

2019: A Milestone Year

Last year, Acreage cemented its place as a game-changer in the cannabis industry. It started with the broadcast TV rejection of our “Time is Now” Superbowl PSA that called for further cannabis reform. Press and social media coverage of the spot reached billions. In April, we announced our arrangement with Canopy Growth Corporation, setting the stage for a combined global cannabis powerhouse once it’s federally permissible for Canopy to acquire our company. Later, we began rolling out our house of brands, a core component of Acreage’s product strategy that includes consumer brands like The Botanist and Live Resin Project. Both brands took home honors at the 2019 Emerald Cup, the premier product competition in cannabis.