AFRR news..American Fire Retardant Corp. Unveils Online Sales Plan
Business Wire - October 21, 2003 09:15
SAN DIEGO--(BUSINESS WIRE)--Oct. 21, 2003--American Fire Retardant Corp. (OTCBB:AFRR), (www.americanfireretardant.com) today unveiled its online sales strategy in advance of the rapidly approaching holiday season. With Halloween just a few days away, consumers will be quickly making the transition to singing snowmen, jingle bells, storybooks, holiday shopping, and before you know it, the acquisition of a Christmas tree. Industry experts, predict that over 33 million Christmas trees will be sold in North America this year, yet one short circuit in a string of lights, or a spark from the fireplace, and .....!!!
Unfortunately, it is a fact that thousands of Christmas tree related fires and injuries will occur during the upcoming holiday season. "Sadly, all the tragedy and destruction could have been prevented if everyone applied TreeSafe to their Christmas trees," said Stephen F. Owens, President of American Fire Retardant Corp. TreeSafe is the company's new easy-to-use spray-on fire retardant for real Christmas trees and wreaths that actually prevents trees from igniting.
The upcoming holiday season is underscored by the ever expanding Internet shopping revenue forecasts. According to New York-based eMarketer Inc., it predicts that the 4th Quarter of 2003 online holiday consumer retail spending will reach $17.77 billion, or 29.1% higher than the 4th Quarter of 2002's $13.77 billion. "Consumers remain cautious, but they're moving more of their spending online," says eMarketer.
Owens explained, "While we are committed to the traditional off-line retail channel as a means of marketing TreeSafe, the Internet is becoming an ever popular sales venue for reaching consumers in their own living room."
According to Ed Grysiewicz, Managing Director of Delta Ventures and head of TreeSafe sales, "Our Internet sales plan for 2003 will aggressively focus on getting TreeSafe into all of the major online shopping portals like, eBay, Amazon, MSN, Yahoo, and AOL.com." Grysiewicz explained, "Millions of people will shop online this holiday season and we want to tap into that huge potential market. For example, today you can already find TreeSafe as a featured product on Google, the #1 search engine on the Internet. Simply enter terms like, "fire retardant," "safe Christmas," "safe Christmas tree," and TreeSafe gets top billing."
"To augment the online shopping venue," Grysiewicz explained, "we will soon be emailing thousands of `Public Service Messages' to schools, churches, fire departments, and organizations, alerting them to the dangers of Christmas tree fires and prevention of those fires through the use of TreeSafe."
In other related news, Owens announced that, "We will be adding 3in1hero as a product to our shopping catalog on www.treesafe.com." Like TreeSafe, 3in1hero is an effective spray-on fire retardant but used for drapes, carpets, and furniture. "We will be alerting the consumer to the fact that Christmas fire prevention also extends to the carpeting surrounding the tree and the tree-skirt itself," Owens said.
About American Fire Retardant Corp.
American Fire Retardant Corp. is in the business of developing, manufacturing and marketing a line of interior and exterior fire retardant chemicals. The Company provides fire resistive finishing services through its "Textile Processing Center" for commercial users.
American Fire Retardant Corp. also designs new technology for future fire resistive applications that are being mandated by local, state and governmental agencies. Additionally, the company is active in the construction industry as sub-contractors for fire stop and fire film installations.
Safe Harbor for Forward-Looking Statements: Except for historical information contained herein, the statements in this new release are forward-looking statements that involve risks and uncertainties and are made pursuant to the safe harbor provisions of the Private Securities Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in the future periods to differ materially from forecasted results.
CONTACT: American Fire Retardant Corp.
Randy Betts, 619-258-3640
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