Grapefruit USA Inc (GPFT)

[supercleetus]

I agree that press releases, while informative, are a pretty old school way of going about this. It also seems clear that those releases are related to sentiments on the board - we have a few members who appear to be in very good contact with management.

So with that in mind, I so would love to see some of the things in the article below put to use. Given that their launch is in LA and assuming the rest of Cali is next, I would think influencers of all types would be at the core of a marketing campaign. Even a few minor league influencers would expose the product to thousands of people in one go and at reasonable cost.

The other thing I keep wondering about is the other brands in the portfolio like SugarStoned. It seems like the products are still available ... maybe? I bought some long ago for full disclosure. Is the founder still contracted and if so why isn’t she endorsing Hourglass? She has a few thousand followers in the LA area which is small but it’s a hell of a lot better than 48.

I would love to see an update on all of that; words from the naysayers get responses but I’ve been in this longer than most (by far) along with a few others. You did the work and got the product out there... throw some of your supporters a bone and tell us what your marketing goals and objectives are.

https://blog.hubspot.com/marketing/celebrity-endorsements