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Tuesday, January 12, 2021 10:33:50 AM
Shelf Placement
Getting your product into a store is a massive achievement, but, it’s just the first step in a longer process. Not all shelves are created equal, and it is no secret that eye-level shelves and endcaps are among some of the best locations for being seen by shoppers. Since your product probably won’t start off with premium shelf space, negotiating with retailers is a must for brands looking to improve their placement.
Source;
https://www.repsly.com/blog/the-ultimate-guide-to-in-store-product-placement
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