Big Token Inc (fka BGTK)

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$FPVD #BigToken

The writing is on the wall.

“The world's most valuable resource is no longer oil, but data.” 

FPVD will be rebranded as BIGtoken.

#BIGtoken announced that George Stella, EVP at $SRAX, will be appointed CRO of BIGtoken following its transition into a standalone public company.

“I am very proud to say we have doubled revenues every quarter this year, and currently serve seven of the top ten CPG advertisers as repeat customers,” said Stella. “I couldn’t be more excited at the opportunity to pave the way forward as leaders in consumer privacy, data, insights, and media as our industry navigates this rapidly evolving new data economy.”

$SRAX BIGtoken Platform Achieves Impressive Results from Kraft Heinz Omnichannel Campaign

SRAX (NASDAQ: SRAX), a digital-marketing and consumer-data-management technology company, recently reported notable results from its BIGtoken platform’s 2019 holiday season omnichannel campaign at Walmart for leading packaged goods company Kraft Heinz.

An article discussing the campaign reads, “The case study outlining the successful campaign demonstrates how BIGtoken was able to not only identify known customers but also target incremental groups of likely Kraft Heinz buyers (http://nnw.fm/J3PWu). The resulting high-value customer insights fueled enhanced audience targeting and messaging — yielding an impressive 4.5% sales lift and a six-to-one return on ad spend (ROAS). . . . ‘It’s important for Kraft Heinz to address data accuracy, consumer privacy and emphasize first-party data in this new environment,’ said TJ Palladino, Walmart shopper marketing manager for Kraft Heinz. ‘BIGtoken does all of that. We are thrilled with the results we saw with SRAX’s BIGtoken platform.’”

If Bigtoken can produce results like this for a company like Kraft, imagine how many other companies will be jumping on board.