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Tuesday, 01/09/2007 12:29:27 PM

Tuesday, January 09, 2007 12:29:27 PM

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PR out


Axis Ballast Named Top 100 Product Pick by Buildings Magazine
Business Wire - January 09, 2007 12:19

LINCOLN, Neb., Jan 09, 2007 (BUSINESS WIRE) -- Axis Technologies Inc. (Pink Sheets:AXTG) announced today that their Dimming/Daylight Harvesting (DDH) ballast was featured in Buildings Magazine as an Editor's Choice Top 100 Product Pick. Thousands of products were reviewed by Buildings magazine editorial staff and outside facilities professionals, and 100 products were selected based on a number of factors--ease of use, durability/life cycle, efficiency, universal appeal, and sustainability/green elements. The magazine published a picture of the Axis ballast along with a description of the ballast's operation. "Axis takes advantage of a free natural resource--sunlight--to save energy costs without compromising lighting performance", as stated in the Buildings Magazine article. "This article is fantastic publicity for the Axis Dimming/Daylight Harvesting ballast to the commercial building sector, and should prove to be invaluable in developing the lighting retrofit market", stated Kip Hirschbach, CEO of Axis Technologies. The article can be found in the Buildings Magazine website: www.buildings.com.

About Buildings Magazine

Buildings magazine is published by Stamats Business Media, headquartered in Cedar Rapids, IA. Buildings is a 100-year old publication that reaches 72,000 building owners and professional facilities managers. Its readers are responsible for over 4.4 million commercial and institutional buildings nationwide. Buildings has won 60 awards for editorial, design and circulation excellence, including a Jesse H. Neal Award, the "Pulitzer" for business publications. Buildings also publishes five monthly e-newsletters, including Bottom Line Energy News, featuring articles that educate building decision makers about energy-saving new products and technologies.

About Axis Technologies Group, Inc.

Axis Technologies Group, Inc. conducts its business through a wholly owned subsidiary, Axis Technologies, Inc., a Delaware corporation headquartered in Lincoln, Nebraska. Axis Technologies, Inc. designs, manufactures and markets a proprietary line of energy-saving and daylight harvesting electronic dimming ballasts for the commercial lighting industry. The company's target market is small to large commercial users of fluorescent lighting including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. In 2002, Underwriters Laboratory (UL) approved Axis products for sale in both the United States and Canada. The Axis Dimming/Daylight Harvesting (DDH) ballast is priced competitively and is the only daylight harvesting ballast system that can be marketed as a replacement for a standard ballast.

About the Axis DDH Ballast

A "ballast" is an electronic component that regulates voltage in fluorescent lighting. Axis Technologies Group, Inc. has developed an innovative new ballast with the aim of expanding daylight harvesting into mainstream fluorescent lighting applications. The patented Axis Dimming/Daylight Harvesting Ballast is a new technology that transforms the ballast, a once standard lighting industry staple, into a dynamic energy saving system that can reduce lighting energy costs by up to 70%. The Axis DDH Ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture, and then dims or increases lighting in conjunction with the amount of available sunlight that may be harvested from available windows and sunlight. The Axis DDH Ballast avoids "over-lit" conditions that increase energy costs by keeping lighting "tuned" to the desired level in a designated area.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

SOURCE: Axis Technologies Inc.

Investment Relations Group, LLC.
Charles Garcia, 305-373-7555
Email: IRgroupCG@aol.com
Fax: 630-578-0470

Copyright Business Wire 2007



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