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Monday, 01/08/2007 11:08:56 AM

Monday, January 08, 2007 11:08:56 AM

Post# of 92056
Good morning everyone. I have been gone for a week and I am just getting caught up. Several hundred posts so I know I won't read all of them.

CES - $30,000 + expenses is not a lot of money for a show like this. That is only a fraction of what ONE new customer could bring in, let alone the exposure of all the people walking around. Part of what I don't think management has a grasp on is that name recognition plays a big part in sales. We do not have our name out there, publicly. If a booth was done right you could sit there for four days talking your tail off and being seen and then one customer calls you two weeks later to discuss a contract and it was all worth it. Not to mention getting the name seen and recognized in the future. Our product can be three times as good as Microsoft's, but they will outsell us in there sleep. We need exposure.

I work in the golf industry and every year we have a PGA merchandise show in Florida and use over 1,000,000 square feet of space. The big boys have booths of over 10,000 square feet and the little guys have cubicles that are less than 100 square feet. These little guys still hand out thousands of business cards and brochures and talk to a lot of people. It is worth it if it is done right, but oh well.

Another thought would be to give $30,000 worth of CTs to potential clients to try. Put the CT in their hands and they won't want to give it back.

I know this new management is working much harder to fix things and do things right, but it is too bad we have to miss the biggest show there is.