>The top ten pharmaceutical companies invest about 14% of their profits in R&D (Research and Development). However, about 35% is spent on marketing.<
>>This is not even close. Think about it.<<
>>The figures they reported for R&D and marketing (14% and 35%, respectively) are Big Pharma’s average spending as a percentage of sales, not profits!!<<
discouting is the name of the game. the devil is in the details.
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