Else Nutrition Holdings Inc (BABYF)

[pual]

Else Provides U.S. Retail Launch and Production Update
12/21/2020 7:00:00 AM
Else Plant-Based Complete Nutrition for Toddlers is now available for purchase at elsenutrition.com and on Amazon.com, and is coming soon to retail stores in the U.S. and to other popular online shopping platforms.

VANCOUVER, BC, Dec. 21, 2020 /PRNewswire/ -

ELSE NUTRITION HOLDINGS INC. (BABY.V) (BABYF) (0YL.F) ("Else" or the "Company") the plant-based baby, toddler and children nutrition company, is pleased to provide the following update.

Product Launch:

The Company launched its Else Plant-Based Complete Nutrition for Toddlers in mid-August of this year on elsenutrition.com, followed by a launch on Amazon.com in late September, where it became the #1 on Amazon's best-selling hot new releases in Baby & Toddler Formula category.
The Company is happy to update that Customer feedback is overwhelmingly positive with high-level of satisfaction with product quality and effect on children. The company has ramped up its production plans to meet demand in 2021.
With the help of several retail brokers, Else has already listed its product with five (5) natural food retail chains, with a total of 380 stores. In November, Else received the first purchase orders from KeHE Distributors, and shipped product to the first five distribution centers activated by KeHE for Else across the U.S., aiming to have product on retail shelves for the coming holiday season.
Product was shipped to KeHE's Distribution Centers , and will be shipped to retail chains during the next 90 days to accommodate demand.


Production:
The company commenced on its fourth commercial manufacturing run since July this year, and continues to build inventory to service the online and retail expansion in the U.S. market.
"We continue to refine our manufacturing process to consistently produce high quality, easily dissolved and tasty product," said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else. "Having a consistent, high quality, efficient and scalable manufacturing process is a critical pillar of our business and future success," she added.