REVE Technologies, Inc (BSSP)

[Ole Broke Azz]

The Art of Selling a Losing Position

Your stock is losing value. You want to sell, but you can't decide in favor of selling now, before further losses, or later when losses may or may not be larger. All you know is that you want to offload your holdings and preserve your capital and reinvest the money in a more profitable security. In a perfect world, you'd always achieve this aim and sell at the right time.


Unfortunately, it isn't that easy in real life. When the housing bubble burst in 2007 and stocks started their descent into a bear market, investors froze like deer caught in a grizzly's jaws. Many didn't even react until the value of their portfolio holdings had declined by as much as 50% to 60%.

sounds pretty familiar........doesn't it