BellRock Brands Strengthens Presence in Nevada via Exclusive Licensing Agreement with Matrix NV
DENVER, Dec. 8, 2020 /CNW/ - BellRock Brands Inc. ("BellRock" or "the Company") (CSE: BRCK.U), an industry-leading cannabis consumer packaged goods ("CPG") multi-state operator ("MSO"), announced today that the Company has entered into a licensing agreement with Matrix NV, LLC (Matrix NV) to unify its award-winning Mary's and Dixie brands under one production and distribution partner in Nevada. Matrix NV, a Las Vegas, NV-based cannabis flower, concentrate and infused products producer, is now licensed to manufacture, distribute, and sell Mary's Medicinals and Dixie products to all cannabis retailers in the state. Those products include Mary's Medicinals Transdermal patches, Mary's Medicinals Transdermal gels, Mary's Medicinals Transdermal/topical compounds, Dixie gummies, Dixie mints and Dixie Elixirs.
Widely recognized for its innovative portfolio of delivery methods, Mary's suite of cannabis products includes transdermal gels, patches, and topicals. Founded in 2013, the company possesses a robust library of intellectual property including a U.S. patent for its acclaimed transdermal technology. Dixie, a pioneer in the development of infused cannabis products since 2010, has built a robust stable of products including beverages, gummies, mints, and taffies. Dixie is the #1 edibles brand in the dynamic Michigan market (Source: Leaflink MarketScape, November 2020). Together, the BellRock brands offer one of the largest spectrums of high-quality consumer packaged goods in the cannabis industry with 11 brands and over 200 SKUs.
"We are very pleased to partner with Matrix in Nevada and expand the presence of both Mary's and Dixie in the state," said Chuck Smith, Chief Executive Officer of BellRock. "This strategic partnership provides us with the opportunity to leverage our previous experience and operations in Nevada and bring a broader, more robust portfolio of BellRock products to this compelling market. As an experienced operator with a proven track record, Matrix is the perfect partner to help us introduce our iconic brands to more customers across the country and continue achieving our goal of building the first national cannabis brand."
BellRock expects to launch products in Nevada with Matrix NV during the first quarter of 2021. Retail sales of THC products across the state are estimated to exceed $780 million according to BDS Analytics.
"We have long admired both Mary's and Dixie for their commitment to providing cannabis consumers with quality, trustworthy products and their unique delivery methods. Their focus on producing a wide variety of superior products mirrors ours," said David Tuttleman, Chief Executive Officer of Matrix NV. "Adding these two established brands to our product portfolio is an exciting next step and we look forward to broadening their presence in Nevada and tapping the potential of the cannabis market in this state."
