Straight Up Brands (fka STRU)

[Mr. Zen]

Straight Up Brands Noted as Company to Watch by Beverage Network
Jan 5, 2007 10:39:00 AM
NEW YORK, NY -- (MARKET WIRE) -- 01/05/07 -- Straight Up Brands, Inc (PINKSHEETS: STRU) (the "Company") www.straightupbrands.com, an emerging developer and global marketer of premium branded wines and spirits headquartered in New York, is featured in an article in Beverage Media, a magazine published by The Beverage Network, a leading resource for beverage industry professionals.

According to the January 2007 issue of Beverage Media, "Our society is saturated with celebrity watching. Why shouldn't wine get in on the act? The grandmother of all celebrity wines is clearly Marilyn Merlot, long considered a sideshow of a wine by 'serious' wine drinkers but nonetheless a runaway success every vintage, and now complemented Norma Jean and Velvet Collection bottling. And Marilyn has more company than ever, ranging from Elvis (Graceland Cellars) to sports stars (Mario Andretti, Greg Norman, Arnold Palmer, Ernie Els, Tom Seaver) to assorted entertainers (Fess Parker, Bob Dylan, Jerry Garcia, Lorraine Bracco, Mötley Crüe rocker Vincent Neil). Keep an eye on Straight Up Brands, whose success with the Lorraine Bracco wines could spawn many others, and the line of steeply priced NASCAR wines created by RaceWines of California. If NASCAR wines can sell at $49 (silk screened) and $19 (paper label), what special-interest wine is next?"

Bracco Wine is a line of eight Italian wines that the Company owns and markets in collaboration with the actress Lorraine Bracco. The wine has been well received by the trade, the press and with leading restaurateurs. Ms. Bracco continues to appear with the wine on national television and media events, including Martha Stewart, The View and Bravo's Top Chef program. The actress, who is well known for her roles in the "Sopranos" and "Goodfellas" has introduced the product to many restaurants, has been working with the Company's distributors and importer, and has been an excellent partner who is committed to the success of this product.

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About Straight Up Brands Inc.

Straight Up Brands Inc. develops, produces, and markets branded wine and alcoholic beverages through collaborations with artists, DJ's and other influential celebrities. The Company's premium branded products are within three growing categories of the spirits industry: wine, vodka and liqueurs/cordials. The Company's first product brought to market is Bracco Wine; future products include Foxy Brown's sparkling wine, Storm Vodka with DJ Clue, and MoMo Mojito with Ja Rule. The Company anticipates adding to these product lines with additional celebrity endorsements throughout 2007. Leveraging the marketing power of artists combined with the current growth and solid profit margins in the spirits industry, the Company is well positioned for strong revenue growth, earnings and success.

The Company has distribution contracts with 10 distributors, including Southern Wine and Spirits, Opici and Stoller, who distribute the Company's products in 20 states.

FORWARD-LOOKING STATEMENTS

Statements about Straight Up Brands, Inc.'s expectations, including future revenues and earnings, and all other statements in this press release other than historical facts are "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as the term is defined in the Private Litigation Reform Act of 1995. Straight Up's actual results could differ materially from expected results. Straight Up undertakes no obligation to update forward-looking statements to reflect subsequently occurring events or circumstances. Should events occur which materially affect any comments made within this press release, Straight Up will appropriately inform the public.

Contacts:

Investment Banker:
Paul Gozzo
President/CEO
PMG Capital
888-747-5397