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Re: WeeZuhl post# 348034

Saturday, 12/05/2020 12:44:03 PM

Saturday, December 05, 2020 12:44:03 PM

Post# of 401441

Not sure I see any examples that correlate well with what Nasrat has pulled off





Actually, this sounds pretty close...



https://www.businessinsider.com/wework-ceo-gives-back-millions-from-we-trademark-after-criticism-2019-9

When WeWork filed to go public this summer, we learned an incredible detail about its cofounder Adam Neumann: He was paid a whopping $5.9 million by the company he runs for use of the word "we."

The logic was laid out as such: Ahead of its initial-public-offering filing, WeWork reorganized and rebranded as The We Company. To rebrand itself around the word "We," the company paid its own CEO nearly $6 million for trademark rights.

The transaction was handled through a private company that Neumann is a managing member of, We Holdings LLC, which owned the trademark rights to the word "we." Moreover, WeWork characterized the nearly $6 million payment as "fair market value."





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