Healthier Choices Mgmt Corp (HCMC)

[wwg1wga]

I can't believe it's still so quiet in here after the volume continuing. Had some more thoughts and made a few calls. Still don't know much for a fact though beyond my speculations and the 8k which I reviewed in detail.

With these patents there is certainly a valid claim. I do not buy PM's assertion that there is not at least "partial combustion" in these IQOS devices. That being in essence their only defense that I can see. Having used IQOS extensively, and having much experience and expertise in both the vape technology side, and in the combustible cigarette industry, I can affirm the use of partial combustion. In fact I would go so far as to say it is the defining characteristic of these devices.

In essence, the vapor produced by the IQOS device is partially smoke. It has a characteristic aroma and flavor only achieved by combustion which any comparison of devices which truly do not combust at least partially to IQOS will easily show.

This case has merit, as evidenced by the 8k. The surprisingly thin defense described in the 8k is that IQOS does not combust at all. It does. The heat sticks turn black and smoke comes out. I'd like to know more about the defense position than HCMC's description. This issue is at the top of PM management's agenda today. A very resourceful group.

Watching very closely and will let you know if I see anything.