This is honestly why I love this industry right now - complex as hell and changing constantly!
The legalization I totally agree will bring on a whole other set of challenges. One of my favorite shows, even though it is staged, is moonshiners.
You'll see me compare cannabis to liquor all the time - because I still fundamentally believe unless you want flower, the rest of the industry is exactly like booze (especially once legal to grow your own).
I'm an avid homebrewer - I make a ton of beer and am actually saving to open a taproom only brewery in my neck of the woods. A few inputs, a lot of focus on process, and high quality output as a derivative of what you started with. Commercialize that and you have Inbev/MillerCoors, it will be the same in this industry. You will have growers focused on perfecting that (like those who grow the barley and even those who malt it), and you'll have derivative mfgs (Valens, maybe Medi, etc...). In this world, Valens is equivalent in FUNCTION to InBev, i'm not saying they'll ever get anywhere near that big. Eventually, I think we'll see Valens start purchasing their customers, but that's years down the road.
You'll have people growing their own (for flower and edibles), you'll have a thriving black market, and you'll have a thriving legal market. Like vitamins - there are people willing to buy the $3 bottle of Amazon from JoeSchmo Vitamin company. You also have those that only want independent lab certified quality. You'll have lawsuits and bad things happening with those JoeSchmo companies just like we see in performance enhancing substance companies today.
There will be demand for it all, and the only supply going into the high-quality products will be controlled grows from regulated businesses.
GE_Jim - love the conversation. This is how we all get exposed to more perspectives.
GLTA
