Healthier Choices Mgmt Corp (HCMC)

[wwg1wga]

Was wondering what #DDAmanda had to say about this one. Glad I got in at .0001. That factor alone would have induced a buy from me. This could get very interesting. Anyone got a copy of the lawsuit? Could have a look. Subject matter expert here. If there is any validity to this lawsuit, it would mean very big things for HCMC, formerly VaporCorp. This would explain the massive volume spike.

Having done extensive research on iQos in the past, and meeting with PMI executives at that time I learned of PMUSA's plans to roll out the devices in the US market. Per those plans we should have seen much more market penetration, awareness, distribution, and promotion by now. I always suspected there was some hiccup holding them back, it should have been well underway before covid even per what I heard. Could it have been they were worried about the ip and possible patent issues?

In any case PM has made public statements about their support and plans for their "heat not burn" technology using the iQos device. That alone makes this a big case.

This type tech, heat not burn, has long been researched and discussed at a high level at Philip Morris. Honestly they sucked at it when I worked there. They had the accord device like 10 years ago, and remember Chrysalis from 20+ years ago? Chrysalis was into making small and powerful batteries for these devices and PM invested many millions into that, buying the company iirc. As an employee I was told I would be selling batteries in 20 years instead of cigs. That's how long this goes back. I would not be surprised one bit if there was some significant overlap between the tech. The vape industry outpaced big tobacco by leaps and bounds during the early vape years, and the tech developed so fast, that little or no patent work got done in time, and absolutely no enforcement was done in the US or China. China being especially egregious of course in this regard. That alone makes this a big case. It will cost them a lot to defend, and because of that, we will be seeing and hearing plenty about this for some time to come.