Drinks Americas Holdings, Ltd. (DKAM)

[Fishing at Surfside]

News - Drinks Americas Expands Fine Wine Collection
Launches Casa BoMargo Line of Fine Italian Wines With Nationally Known Personality Bo Dietl; National Distribution in the First Quarter


WILTON, CT, Jan 05, 2007 (MARKET WIRE via COMTEX) -- Drinks Americas Holdings, Ltd. (OTCBB: DKAM), a developer and marketer of premium beverages associated with renowned icons, has commenced the import and sale of selective fine Italian wines under the Casa BoMargo brand in association with Bo Dietl, a media personality well known for his long and distinguished prior career in law enforcement, which was featured in the movie "One Tough Cop." Through his consulting group, Beau Dietl and Associates, Mr. Dietl has developed a national persona and is heard weekly on the "Imus in the Morning" radio show, as well as other regular appearances on major network and cable television programs.

Drinks Americas has begun selling Casa BoMargo wines in the New York metro and Connecticut markets through Phoenix Beverages and New England Wine & Spirits, respectively. The Company anticipates national distribution during the first quarter of the 2007 calendar year.

Patrick Kenny, President and Chief Executive Officer of Drinks Americas Holdings, Ltd., said, "In the first week, we have already sold several hundred cases of Casa BoMargo to over 200 first class restaurants that recognize the quality of the product and the brand's potential. Our association with Bo Dietl complements our diversified portfolio of premium beverages. Bo Dietl is a New York icon and associated with premium products including fine dining and superior Italian wines. Bo asked us to find a line of wines that we could import into the U.S. market and attach his well known name to the brand."

Bo Dietl, said, "I just fell in love with these wines. I asked Patrick and my friends at Drinks Americas to import them to America for me. I look forward to actively assisting the Company in introducing the wines to my national network in the hospitality industry. On my trip to Italy with my beloved fiancee Margo, we visited wineries in the region and selected the best wines as those for our Casa BoMargo brand. A portion of the profits from the sale of Casa BoMargo wines will be donated to Paul Newman's Hole in the Wall Gang Camp."

In Veneto, two superior wines, a Pinot Grigio and a Rosso Riserva Castel Del Monte from Danese, were selected. In Tuscany, Mr. Dietl found a delectable Chianti Riserva. To complete the line, an exquisite hand crafted Lucciaio from Pieve del Escovo was selected.

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon
celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald
Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and
Bourbon Cream. Drinks' non-alcoholic brands include the distribution of Paul
Newman's Own Lightly Sparkling Fruit Juice Drinks.

Other products owned and distributed by Drinks Americas include award-winning
Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama,
and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum
are Gold and Silver Medal award winners respectively from the International
Beverage Tasting Institute and the San Francisco International Wine and Spirits
Competition. For further information, please visit our website at
www.drinksamericas.com.

NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203)
762-7000, Ext. 18.

Safe Harbor

Except for the historical information contained herein, the matters set forth in
this press release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical volatility and low
trading volume of our stock, the risk and uncertainties inherent in the early
stages of growth companies, the company's need to raise substantial additional
capital to proceed with its business, risks associated with competitors, and
other risks detailed from time to time in the company's most recent filings with
the Securities and Exchange Commission. These forward-looking statements speak
only as of the date hereof. The company disclaims any intent or obligation to
update these forward-looking statements.

Investor Relations Contacts:

Stanley Altschuler / Ryan Daniels
Strategic Growth International
150 East 52nd Street, 22nd Fl.
New York, NY 10022
[phone]
Contact via http://www.marketwire.com/mw/emailprcntct?id=AB4B5E3186ADB55E

Public Relations Contact:
Rubenstein Public Relations
1345 Avenue of the Americas
30th Floor
New York, NY 10105-0109
212-843-8328
Michael Smith
Contact via http://www.marketwire.com/mw/emailprcntct?id=2EE9BCADB661FD43

SOURCE: Drinks Americas Holdings, Ltd.
Copyright 2007 Market Wire, All rights reserved.

SUBJECT CODE: Food and Beverage:Beverages
Retail:Supermarkets
Lifestyle and Leisure:Recreation
Food and Beverage:Retailers