$BBIG INNOVATE: The core brands for Vinco will leverage the digital traffic platforms of Pop Nation and Honey Badger. By significantly improving both the traffic volume and the conversion metrics, the brands will more easily scale and innovate around the products that are most successful.
The Vinco brands receive a competitive advantage by having access to the digital traffic engine that has produced the following results:
2 Billion Video Views in October 2020
20 Million unique Sessions of unpaid traffic in one day to a directed page
150 Million Unique visitors to owned/controlled domains a month
1 Billion ad impressions per month
Over $50 Million in historical revenue generated from platform
$3 Million on video views from Facebook 2019
Generated traffic for brands ranging from travel, CBD, Credit Repair, skin cream, men’s health, wrinkle cream, diet, muscle building
GROW: Growth is fueled through acquisition and innovation. As the third step in our business, it’s the result of proper execution of our acquisition strategy and efficient innovation. By coupling these two principles together we scale quickly and profitably
