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Monday, 11/23/2020 7:20:01 AM

Monday, November 23, 2020 7:20:01 AM

Post# of 48
The Vinco Strategy: B.I.G.

In today’s marketplace for consumer product companies, the digital shelf dominates as the core channel for brand growth and sustainability. The reduction in physical shelf space and the global pandemic have exponentially increased the change in consumer behavior to favor purchasing online.

Many consumer product brands are struggling with this reality and have failed to focus on the importance of the digital shelf. Such brands are ripe for consolidation, and Vinco will seek to lead the effort to consolidate those brands.

Vinco is poised to leverage the new market opportunity by utilizing their B.I.G.

BBIG
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