Do you know how many fitness apps are already out there?!? This is not some big new idea... They are gonna help people develop fitness apps to compete with Nike and Apple amidst a market that is already flooded with apps?! Really??!! We know how well things went with the watch!! Does anyone in this company look out the windshield to come up with ideas now or do they just look in the rear view mirror after ideas have already been developed and sold to millions of other people?!