Friday, November 20, 2020 4:03:23 PM
Signet has SIX followers on Instagram, FOUR followers on Twitter and maybe 10 on Facebook.
Posting on social media to all of Signet's two dozen followers is a worthless exercise.
Real multinational companies who are the kind of partner Signet seeks are not searching the social media of companies with less than 25 followers to find the next product they want to acquire.
Signet's CEO has not closed one technology licensing deal in his career.
Pretending that social media posts to less than 25 followers will yield a corporate technology partner is an example of Signet following a "strategy" that is strategy in name only.
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