Time for a new one?
Chrysler Executive: Co To Offer As Much As $5,000 Incentives
16:14 EST Wednesday, January 03, 2007
DETROIT -(Dow Jones)- DaimlerChrysler AG's (DCX) Chrysler Group will offer as much as $5,000 in consumer incentives on certain 2007 model-year vehicles and " low-rate" financing on certain vehicles in January under a new "America's Hottest Products" campaign, the company's top dealer-operations executive said Wednesday.
Mike Manley, speaking during a sales conference call with analysts and media, said Chrysler Group is looking to maintain newfound momentum going into 2007, following sales gains in November and December of 3% and 0.5%, respectively. The company managed to work down its inventory of 2006 model-year vehicles in December, allowing it to focus its incentive deals on selling 2007 model-year vehicles.
The auto maker's 2006 sales fell 7% and the company hopes newly-launched products can help revive sales in 2007.
The America's Hottest Products campaign offers buyers a range of incentives on 2007 model-year vehicles and will last at least through the month of January, Manley said. Some hotter-selling passenger cars will be tagged with $1,000 to $ 1,500 discounts, while some full-size Dodge Ram pickup trucks will be discounted $5,000.
-By John D. Stoll, Dow Jones Newswires; 313-226-1249; john.stoll@dowjones.com
(END) Dow Jones Newswires
01-03-07 1613ET
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