Innova has been successful at getting their name out there in the UK press and media, so people know that their tests kits have been evaluated, purchased by the UK government, and are being used for mass testing, etc.
So if QDXH app is being distributed and used along with the Innova test kits, then why can't "Les Paull, Phd., CEO of QMVT LLC, which is responsible for sales and marketing of QMC’s innovations" (i.e., QDXH app) get the QDXH name out there along with the Innova name?
Developing product recognition and trust is essential for expanding QDXH's market beyond initial testing and into other markets. Right? Isn't that what marketing is suppose to do?
about their success in partnering with the UK government in launching their rapid test kit for mass testing in the UK. But somehow there is no mention by Innova of their partner QDXH, nor the QDXH app "bundled" with Innova's test kit. The app is not even mentioned under the Innova or Tried&Tested name.
What was included was this:
If the QDXH app is an important part of the package, then wouldn't it be in Innova's best interest to high light the bundling of their test kit and the health app, to build that brand also?
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