NeoMedia Technologies, Inc (NEOM)

[ezmobile]

The difference between ScanBuy and NeoMedia solution is that with ScanBuy the URL is encoded directly into the 2D code. With NeoMedia the 2D code is decoded via the server a responding server. So why does this matter you ask?

Simple, with the NeoMedia solution the response can be dynamic. Meaning that a different URL can be generated based on location (i.e. US, China, etc..), carrier (i.e. Cingular, Sprint, etc...), or even device type (i.e. Motorola, Nokia). With the ScanBuy solution you get one URL for the code so campaigns can not be customized and dynamic. The only solution that ScanBuy can offer is to a direct link to a WAP site. Where Qode can be utilized for campaigns.

Also with Qode, you can tell if the same phone has clicked on a 2D code prior to routing the destination URL. With ScanBuy only the destination server could tell if the device has visited more then once. This is extremely important again for generating dynamic responses.

Thus it is possible to have 2 different patents on the technology because you in essence have 2 different types of technology.