Agree its a value, but then again you would expect that from people posting here.
They have started a second shift and seem to be hiring for a third
They plan to grow by revamping the product offering, adding new products, penetrating new retail doors, creating personal protection sections in retail stores, enhancing their online efforts both around the website and amazon, and signing licensing deals.
They claim to have a significant new product they are launching in Q1. We haven't heard much about new doors. The digital transformations seem to be ongoing although I am seeing modest improvement in website traffic and not a lot of change in their amazon rankings for their categories.
I see it as both a story stock and value play. The story stock revolves around social unrest and heightened demand for personal protection products, and that could last awhile, but it hasn't caught the markets attention so far.
As a value/growth stock its a turnaround play. New management has consistently put up better numbers quarter after quarter. At the moment it not only looks cheap from the perspective of the brand name and NOL's which are both meaningful assets, but also as a growth stock experiencing a rapid ramp up in revenues. It's also a value stock based on its current earnings profile. I think the brand and NOL's are easily worth the market cap, but if this really is a growth story it's dirt dirt cheap. The growth piece I'm not 100% sold on. We will have to see if they can sustain and grow the revenue base from here.
