NeoMedia Technologies, Inc (NEOM)

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DD From Mobile Markeing Magazine

http://www.mobilemarketingmagazine.co.uk/2007/01/what_you_may_ha.html

January 01, 2007
What You (may have) Missed - Part 14
First of all, a very Happy New Year to all our readers. Here’s hoping 2007 will be as good for you as 2006. Unless of course, 2006 was a stinker, in which case we can only hope that 2007 is somewhat better.
“Manic” is a good work to describe the year just passed. There was so much happening on the mobile front, it was hard at times to keep up. Even in December, when people are generally winding down, there was no shortage of news, so here’s our 2-minute guide to what was going on in the last month of 2006.
For some reason, there seemed to be an awful lot of counting going on, and an awful lot of milestones being reached. For mobile games company Greystripe, the news was of 1.4 million downloads from its GameJump mobile games portal since its launch in August. Payment solutions company Valista revealed that it was processing more than 1 million transactions per day through its Valista Plus solutions suite. Newbay Software announced that its PIXOTA mobile imaging client had helped Orange achieve over 1 million uploads on its Orange Photography service in its first five months of operation. Finally, Refresh Mobile shared the news that its Mobizines service had achieved 200,000 downloads since its launch in February 2006.
On the agency front, TXT 4 was busy with a campaign to create a mobile Internet site for the Scottish Tourist Board to help visitors coming to Edinburgh for the New Year celebrations to find out what was happening where. Incentivated saw the safe taxi text service it provides for the Mayor of London relaunched as ‘Cabwise’ for the festive season, complete with a TV and online ad campaign. And Ymogen embarked on a project with BBC Innovation, Nokia and the University of Brighton to explore how people might use mobile devices in the future to capture and share multimedia stories. There was also a new kid on the agency block as Filmnight Digital announced the launch of its Saffron Digital mobile services agency. Saffron will offer managed platform and content services to operators, media owners and content owners.
It was a good month for Airwide Solutions, selected by South African mobile operator Cell C to upgrade its messaging network, and for First Hop, whose Wireless Broker messaging system was chosen by Dutch operator KPN to replace its existing system. A great month too for NeoMedia and it’s qode ‘direct-to-mobile-web’ technology. First, it saw the roll-out of its first European campaign for the ethical water brand, ONE Water. Then it revealed that London ad agency Euro RSCG London had bought a licence to use and co-market the technology. Finally, it announced that UK newspaper group News Group Newspapers was planning to use qode in its 'News of the World' Sunday tabloid to take its readers directly to clips of Premier League football matches on the mobile Internet.
Finally, mini DIY mobile magazine service Tocmags had a good month that turned into a bad month. First, it announced that 1 million Tocmags had been downloaded in just a month since the service launched. Then, it had to apologise after an instructional video demonstrating how to ‘Make the Perfect Joint’ was downloaded 5,000 times in three days. Oh well, they say there’s no such thing as bad publicity.
Stay tuned for more mobile marketing news throughout 2007.

David Murphy
Editor

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