Wednesday, October 21, 2020 12:52:35 PM
Here is the link
https://finance.yahoo.com/news/impossible-foods-founder-keep-your-customers-beyond-meat-please-163513515.html
Impossible Foods founder: 'Keep your customers Beyond Meat, please'
Brian Sozzi
Brian Sozzi
·Editor-at-Large
Wed, October 21, 2020, 12:35 PM EDT
Impossible Foods and Beyond Meat (BYND) are frenemies for now in the fight to crush Big Meat.
At least that’s the word on the street from Impossible Foods founder Pat Brown as the two leaders in the plant-based meat movement continue to trade body blows this year.
“First of all, Beyond Meat is not our competition and I wish them nothing but success. The only competition we care about is the incumbent animal-based industry, and that’s 100% where we are focused on,” Brown told Yahoo Finance’s The First Trade.
Brown contends that its customers are meat eaters now looking around for healthier foods that are plant-based. To grow the business and rid the world of greenhouse gas-emitting meat, Brown believes it’s important the industry continues to gain these reformed meat eaters.
Says Brown, “We wish them [Beyond Meat] well. Keep your customers Beyond Meat, please, because it’s the other 99% of the world’s population that we need to go after by making products that outperform meat from animals not outperform another plant-based product.”
Points well taken.
But it’s hard to overlook the back and forth between the two upstart food companies this year as they establish themselves globally and vie for plant-based supremacy.
Impossible Foods gained the latest bit of headlines on Wednesday, saying it will hire 100 scientists to work on dairy-free milk and plant-based fish and steak. Earlier in the week, it disclosed its burgers will be sold in some grocery stores in Hong Kong and Singapore. Brown tells Yahoo Finance expansion into China is on the horizon.
“I am reasonably optimistic that some time next year and maybe in the first half of next year, we’ll get the clearance in China and it will be a huge thing for us,” Brown says.
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