Decentral Life Inc (WDLF)

[BahamaPete]

IMO Social Life Network & Fincann accommodate each other in a very unique way!

Company History & Overview

From January 2013 to our incorporation in Delaware on September 20, 2018, we operated as the cannabis division of the SEC reporting publicly traded company, Social Life Network, Inc, a Nevada corporation (hereafter referred to as “Social Life”). Our Chief Executive Officer and Board of Directors has managed our operations since inception. Social Life is publicly quoted under the symbol “WDLF” on the OTC Pink Market. Social Life assumed our expenses until August 6, 2020, at which time Social Life ceased funding our operations as approved by Social Life’s and our Board of Directors. We will fund our operations, including paying Social Life the debt we owe to it, through private equity offerings and/or through this Regulation A Offering, until such time that we generate sufficient revenue for our operations. There are no assurances that we will receive adequate funding for our operations.

Cannabis and Hemp companies face ongoing difficulties around the world with marketing and advertising their products and brands to consumers, both with online and through traditional advertising. The global consumer base for these companies and brands have been growing at an exponential rate, as more and more states, provinces, and countries legalize the use of cannabis and hemp products, either medically or recreationally.

In the United States, according to BDS Analytics, the consumer base has grown to more than 70 Million people who have purchased legal cannabis since Colorado passed the legalization of recreational marijuana on November 6, 2012. We launched MjLink in January of 2013 as a direct response of online advertising and marketing restrictions placed by Google, Facebook, and other social media networks that year.

We are a leading social networking platform and event company that has in part helped expedite the growth of the cannabis industry worldwide. We are one of the largest social and digital media cannabis/hemp related platforms for connecting professionals to businesses, and marketing products to consumers.

Industry Overview

If you think investing in the cannabis industry has run its course, and the early investment opportunities are gone, think again! We have tracked industry data points since launching the MjLink social networking platform in January of 2013, and what you must first understand is that the legal cannabis industry is stuck in its infancy. Why?

This is because the illicit cannabis industry was $53.3 Billion USD a year in the United State prior to Colorado legalizing adult use in January 2014 (the first American State to legalize recreational cannabis use). According to the January 2020 BDS Analytics Report, the United States was only been able to move $12.2 Billion of that $53.3 Billion into the legal cannabis market in 2019.

This means we have a long way to go before the industry matures, and the future estimate, as stated in a report by the New Frontier Data in April 2020, is that the U.S. legal cannabis market is forecast to grow to $30 billion by 2025. This is attributed to more state markets quickly transfer product demand from the illicit market, thereby achieving a key objective of legalization in undercutting the unregulated activities.

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Through the robust growth in current legal markets, cannabis will likewise continue to be a significant generator of new jobs (from 258,437 in 2019, to a projected 743,196 in 2025 - an increase of 188%), and of tax revenues for the federal and state governments ($1.41 billion in 2019, projecting to $4.06 billion in 2025), according to the same report by New Frontier Data --yet another indicator that the cannabis industry is ripe for investment.

Sean Williams, a reporter for The Motley Fool, said in an article on June 2nd, 2019: “Unless you’ve been living under a rock, there’s a pretty good chance you’ve heard about the once-in-a-generation investment opportunity that is the legalized marijuana industry. According to Bank of America analyst Christopher Carey, the cannabis industry could one day offer peak annual sales potential of $166 billion and disrupt industries that currently total $2.6 trillion in yearly sales. Considering that only two countries worldwide have OK’d recreational weed, and just over 40 have legalized medical marijuana, the ceiling for the pot industry is still a ways off.

But when it comes to the biggest individual market opportunities within the marijuana industry, the United States takes the cake (or should I say pot brownie?). Per Carey, the U.S. would account for 34% of the $166 billion in peak annual sales, based on his firm’s modeling”. The complete article can be found at https://www.fool.com/investing/2019/06/02/us-marijuana-sales-may-triple-to-30-billion-by-202.aspx

Global Market Insights, Inc. has recently added a new report on the cannabidiol (CBD, primarily from high producing cannabidiol Hemp) market, which estimates the global market valuation for cannabidiol will cross US$ 89 Billion by 2026. Growing medical applications and increasing sales of cannabidiol derived products in retail stores are two major factors supplementing market growth.

After passing the Farm Bill in 2018, there has been a significant demand for CBD products across the globe especially in developed countries such as the U.S., France, Canada, and Netherlands, among others. The sales of CBD products are also increasing rapidly as cannabidiol-based products contain trace amounts of THC (psychoactive compound) and varied amounts of CBD. Also, many cannabidiol product manufacturing companies have partnered with big retail stores across countries which is expected to double the sales.

According to a GMI report in February of 2020, the neurological conditions application segment is projected to grow with a considerable Combined Annual Growth Rate (“CAGR”) of 51.8% during the forecast timeframe. Cannabidiol has proven to reduce the seizures and nausea associated with few of the neurological conditions such as Parkinson’s disease, Alzheimer’s disease, epilepsy, and others. With around 5.5 million individuals in the U.S. suffering from Alzheimer’s disease and around 1.2% of the total U.S. population suffering from epilepsy, the increasing incidences of neurological disorders will augment the CBD market growth.

By source, the CBD market is segmented into marijuana and hemp. The Hemp segment is expected to grow with a higher CAGR of 53.1% and is predicted to continue this trend throughout the forecast timeframe. Hemp consists of trace amounts of THC, whereas CBD is present in huge amounts, thus CBD based products are being utilized for treating various ailments. Additionally, majority of the countries have only legalized farming of hemp instead of marijuana as it contains THC, which is a psychoactive substance. Thus, owing to the aforementioned factors, the market is expected to gain traction during the coming years.

According to distribution channels in the GMI report, the online CBD segment was valued at USD 1.3 Billion in 2019. Regulations regarding the sales of CBD products have been vague and products cannot be sold directly in many retail stores. Prominent examples of such countries include India, China, Germany, and Malaysia, among others. Online selling platforms such as company websites, Amazon, Alibaba, and Flipkart aids in selling the products without any hassle across the globe, which results in increased adoption.

The report forecasts, Peru cannabidiol market is estimated to grow at more than a 59.5% CAGR_ during 2020-2026, owing to the recent legalization of cannabis and its derivatives for therapeutic and medicinal use. Additionally, favorable climate for the production of cannabis which will allow up to five harvests per year and low-cost labor also contributes to the market growth. Cost-effective conditions and increasing awareness regarding hemp farming and benefits will further create many lucrative opportunities for key market players, thereby driving market growth.

Our Business Overview

Our technology platform consists of four separate and unique private social networks powered by artificial intelligence (AI) and Blockchain technology, with a total of 21 sites and apps in the entire MjLink network. In total, the MjLink network provides the cannabis industry with a singular platform for social networking, product and dispensary search, digital content distribution, advertising, video conferencing and virtual investment conferences, mobile app and website building tools, learning management, and online event solutions. We support user groups that make up the cannabis industry worldwide, attracting an average of more than 4 million visits each month throughout our combined sites and apps, from an average of more than 120 countries worldwide.

Our goal is to become the highest regarded technology and event company in the cannabis and hemp industry worldwide. Due to our unique positioning after 7 years of operations, and having developed four separate and unique social networks that are used in more than 120 countries, we believe that there are considerable monetization opportunities by executing our business plan in which traditional trade shows and conferences are complimented 365 days a year by our niche social networks and business application tools.

We do not cultivate, dispense, or sell hemp, cannabis, or any derivatives of the cannabis plant, such as infused products. 09/29/2020 SEC Filing https://www.sec.gov/Archives/edgar/data/1794790/000147793220005608/mjli_253g1.htm