Celsius Holdings Inc (CELH)

[blackshirej]

I think when looking at the bigger picture is soda sales are declining and people are searching for more healthy alternatives that still give that burst in energy...carbonated and flavored waters are huge now as are healthy "fitness drinks" especially as people are trying out fad diets which almost always require you to cut out soda and exercise more.

This is definitely a niche market, but I think it's one that's here to stay for quite some time. Soda is likely never going to make a big comeback. Not when we are one of the most obese countries and soda consumption is linked to obesity.

Sadly, while doing my DD on this company, I thought I'd buy some of their products to try out (I am a hardcore Mountain Dew addict) and not a damn flavor they offer sounded very appealing to me. I'm a simple person and just want something that tastes like freaking Kool-Aid. No carbonation, no weird combinations of healthy fruits...just a simple "Grape" or "Blue Raspberry" or "Lemonade" would suffice. lol