Big Token Inc (fka BGTK)

[Penny Stocks 2.0]

Huge....Kraft Heinz Instant Pot Meals at Publix

September 8, 2020

The campaign included BIGtoken’s opted-in consumer insights to create a niche target audience of Instant Pot owners who are likely to purchase quick and easy frozen meals.

The high-value audience insights produced from the BIGtoken platform were then used to create audiences and messaging strategy pre-activation, and optimize against these insights throughout the program.

As a result of employing BIGtoken, we reported 45% of Instant Pot Meal Kit purchases at Publix. This campaign also had the highest recall rate of all channels, outperforming in-store tactics as well as digital offers through Shopkick.