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swanlinbar   Friday, 10/02/20 07:07:32 AM
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SYTA >Fellow Investors,

In Siyata’s recent announcement Psagot Investment House and Apax Partners were mentioned briefly (Full Release). Below are some details about each party to provide a bit of insight into who backed the Company’s NASDAQ listing as well as some commentary from myself.

Psagot Investment House:
Psagot Investment House is an Israeli investment firm and the country's largest pension fund manager. Psagot manages assets and capital totalling ~US$40 billion. Psagot is helmed by CEO Reuven Kaplan who has over 20 years of experience at the executive level across healthcare, insurance, and banking. Their direct investment in Siyata can be interpreted as trust in the Company’s ability to execute on their business plan going forward.

Website: Psagot (Hyperlink)

Apax Partners:
As mentioned in the press release Psagot is controlled by Apax partners. Apax Partners is a private equity firm that has raised and advised over 30 funds over the course of their 40 year operating history. They focus entirely on 4 sectors: Consumer, Services, Healthcare, and Tech/Telecom. Apax invested in Siyata indirectly via Psagot.

Some of Apax’s notable investments include Sophos, King (makers of Candy Crush), Psagot, Verint Systems, and Hub International.

Website: Apax Partners (Hyperlink)

I would encourage investors to investigate both Psagot and Apax websites to get sense for the types of investors that Siyata is targeting with their NASDAQ listing.

On the NASDAQ Listing:
The market response to Siyata’s NASDAQ listing was far from what I and many investors had anticipated. Management is fully aware of investor’s concerns and with the NASDAQ listing in the rearview and Q2 financials in the coming weeks I anticipate they will provide some clarity on the go-forward for the business.

On a personal note I really appreciate the tone of the conversations I have been having with investors. While there has been a more than understandable degree of distress and frustration everyone I have connected with has been nothing but respectful. At the end of the day I am an investor in the company as well and am alongside you every time I open up my direct-investing account and see the large % loss next to SIM.

As always I am more than happy to speak with investors and address any concerns as well as pass on all feedback to management. Click here to schedule a time to connect.

All best,


Trenton Kwan
Investor Relations
604 684 6730 | 1 866 684 6730
trenton@kincommunications.com

Want to Connect?: Click Here to schedule a meeting.

KIN Communications
#100 - 736 Granville Street
Vancouver, BC V6Z 1G3

"that a rich man is not the one who has the most but the one who needs the least"
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