Apple Rush Company Inc (APRU)

[hedge_fun]

APRU shouldn't manufacture their drinks at....

this point. The price of the drinks are too high as it is.

If they started manufacturing their own drinks they would need a chit ton of capital and they would likely increase the price. They don't sell enough drinks at this point in time.

Even CEO has said in a few public statements he wants APRU to be nothing but a holding company for trademarks and licenses.

Short term that would be smart.

Over time, if successful they should try and drive down the price of the product by manufacturing themselves, and in doing so they could capture more of a market share.

That's pretty simple bidness right there.