Bravada International Ltd (BRAV)

[kex0414]

I think it’s a serious mistake to try to take on Lulu. Brav is flashy, LA style, up and coming, look at me. Lulu is East Coast. It’s an attitude; “Why would I need your approval...I’m better than you?”

It shows in the style and price differential between the two.

I don’t think the name will help. A possible test market to compete with LULU might be a high(er) fashion, more subtle line called, “Bravada Elite” emphasis on “Elite”; Bravada in the background. Just, “Elite” later if at all successful.